Tintagel, SEO & ProWritingAid
Last weekend, we took the kids to Tintagel for two nights to kick off half-term. Storm Dennis raged at us for the entire weekend and it was quite an experience. We stayed in the Wooton Arms and our accommodation was right next to the sea. Even with the weather, it was an amazing spot . We drove down on Saturday afternoon and spent the rest of the day getting checked in and having a wander around the village. Saturday evening, we enjoyed a meal in the pub and I enjoyed some of the local beverages.
Sunday morning, we drove down to Newquay and took the kids to the Blue Reef Aquarium. They had loads of marine life on display including a giant octopus, a sea turtle and a large manta ray. The kids loved every minute of it. It was also a great way of getting them to learn more about conservation and the dangers that threaten our beautiful planet.
In the afternoon, the sun came out and we visited Tintagel Castle to learn about King Arthur and his knights of the round table.
It was a lovely weekend and although the weather was terrible, we didn't let it stop us.
Work is really getting busier and we had some pretty hefty orders to complete this week. It made for a few challenging days. School holidays are always a tricky time for small businesses because it's when a lot of young parents want to use their holidays. I try to organise the schedule so everyone gets their turn but it sometimes causes conflict.
I've spent a lot of time on the Growth Rocket Q & A Collection again this week. It's now complete with images and links. I'm really pleased with how it's come out. All that's left to do is proofread it before releasing it into the world.
I've also invested a lot time trying to learn about SEO. One of Growth Rocket's biggest challenges is getting more organic traffic. I found a lot of interesting tools and tips and this is going to be my priority as soon as I finish the Q&A Collection.
I've spent hundreds of hours interviewing, editing and posting. I think that I've made a great start to a useful collection of content but it might be time to spend more time marketing now. I recently read on GrowthHackers that they spend 20% of their time creating content and 80% of their time marketing their content. My time allocations are probably the opposite, so this needs to be addressed.
At the end of last year, I got the opportunity to interview Chris Banks, founder of ProWritingAid. This was a great win for me. Don't get me wrong, I love interviewing entrepreneurs of all shapes and sizes but founders of household names help to increase Growth Rocket's authority in the world. The ProWritingAid story is fascinating and you can read it here: http://bit.ly/ChrisBanksPWA. It goes to show what you can achieve without a coding background and piles of VC investment.
I had a lot more to say but I've run out of time again as I've got to head back off to work in a bit. Next week, I'm going to work on this post during the week so it doesn't feel so rushed.
Have a great weekend!