Tales From Growth Rocket HQ. Ep 1!
Friday = Blog Day!
The first month of 2020 is over and I haven’t achieved as much as I’d hoped. At least I don’t think I have. If I took the time to look back over the last few weeks, it might transpire that I’ve actually achieved more, but it’s all so long ago that I can’t really remember. Setting goals and evaluating your own performance is critical to making progress, so I should really get better at it. That’s the first reason for starting a series of weekly blog posts. Hopefully it’ll help to keep me on track through the next 11 months.
That’s not the only reason for it though. I want to be able to share some of the stuff that goes on behind the scenes, not just with Growth Rocket, but with the other aspects of my life too. I’m hoping that it might provide a more personable angle to our project.
So let’s do a quick catch up for January.
We’ve been working on new content ideas for Growth Rocket, specifically, some different ways of helping the entrepreneur community. We’d like to do this by have some of our friends help out with the Growth Rocket project while documenting the process and results. Our aim is to take some of the mystery out of working with outside agencies on projects like business planning, SEO, marketing and sales training. We’ll also provide honest feedback on how valuable we find these exercises and if we feel they are a worthy investment. We’re still nailing down the details but this is coming together nicely.
Interviews & Social Media
We’ve also been working on interviewing and editing our interviews. We've got some great content coming up, including an entrepreneur whose created and SaaS business with over a million users, and a UK manufacturer whose hit £1,000,000 in revenue in his first 12 months of trading.
For 2020, we’re trying to find new places to share our content. We’re now posting on Twitter, Facebook, Instagram, LinkedIn, Mix and Reddit. Twitter remains the best source of traffic, and the one that I spend most time on. In fact, Twitter has become a large part of our renewed marketing effort in January and I've doubled my efforts with it. It's really payed off and we’ve had our best month on the platform, gaining almost 300 new followers and hitting 60k impressions.
Outside of Growth Rocket
You may know that I also run a busy wholesale bakery that supplies local caterers and businesses. January is always a quiet month for us but it gives us the chance to catch up after the craziness of Christmas. We’re going through an evolutionary phase at the moment, having recently decided to focus 95% of effort on b2b. This has taken a while to implement but it’s looking good so far. We’ve reduced wastage and saved costs while maintaining a similar level of sales.
We own the freehold on our bakery property (with a mortgage!) and already have two apartments over the commercial area. As part of our evolution, we’re planning on moving our business to a purpose built unit and converting the former premises to more residential units. Our design will mean that we have 4 two bedroom apartments, a two bedroom bungalow as well as a retail lock up unit. This project has been grinding on for months but we finally had our planning passed in January! We’ve still got a long way to go but at least we feel like we’re starting to make progress.
Finally, I’m in my first year of studying for a BA in English Literature with the Open University. I’m taking two 30 credit modules this year, which the OU says should take about 30 hours of study a week but I’m managing to keep on top of it all with about 15 to 20 hours a week. I’m going to discuss this course and what I’ve learned so far in a further blog post. Suffice to say, I have to read a lot.
I’ve booked us tickets for the Great British Entrepreneur Live event in London in May.
I was interviewed for Corner Finance & Business Advisors Blog which was great fun and really made me think about Growth Rocket from some different angles. You can read the interview here: https://cornerfinance.co.uk/entrepreneur-interview-growth-rocket/
Until Next Time
As I’m catching you up for a whole month, I’ve tried to keep it short and sweet. Next week I’ll be able to go into more detail about everything and hopefully share some images (if i remember to take some during the week!). As always, if you have any feedback then let me have it!